In a recent podcast episode, Bill Calkins featured me and PanAmerican Seed portfolio manager Lisa Lacy in a discussion on the professional landscape segment. (Listen to "Tech On Demand: Growing for the Pro Landscape Market" now via Podbean or at the embeded episode below.)

Over the course of 45 minutes, we talked about how the market has changed, what landscape professionals have shared about how they want product grown and delivered, the importance of trust and availability, and tips that have worked for many greenhouses.

We also discuss how plant breeding and development has evolved to focus on the needs of the landscape market and the importance of trialing new varieties to determine durability and longevity in today’s landscapes.

The Tech On Demand podcast, brought to you by GrowerTalks magazine, connects you with the industry experts. Hear their best tips on production, market trends, troubleshooting obstacles, and plenty more in the Tech On Demand podcast hosted by Bill Calkins. Be sure to subscribe to the podcast through some of your favorite podcast players.